In April 2016, something happened at Facebook that would quickly result in a revolutionary paradigm shift on the horizon of online communication — from mobile to desktop, marketing to services, personal to corporate — everything, really.
Messenger opened its doors to developers with an invitation to create chatbots — something of which roughly 78% of online adults were unaware.
Within six months, developers had created about 30,000 active Messenger bots. Today, less than a year later, that number is up 233%, with 100,000 active bots on the platform.
But it’s not just a popular, funky thing to do. Businesses using chatbots are seeing results, like Sephora, which reportedly earns “an average spend of over $50 from clients who have booked an in-store service via its Messenger assistant,” according to VentureBeat.
In case you’re wondering what the heck a chatbot actually is, though, here’s the condensed definition: A bot is nothing more than a computer program that automates certain tasks, typically by chatting with a user through a conversational interface.
There’s a vast range of chatbots. They can be rule-based, or powered by artificial intelligence (AI), both of which will drastically change the process of developing one. And if you’re looking to formulate your own chatbot strategy — from building the bot from scratch to promoting it and getting customers to use it — we’ve developed a basic framework for just that.
Read on, and let’s start building.
How to Build a Chatbot from Pitch to Promotion
1) Decide your bot’s purpose.
Ultimately, the purpose of a bot is to provide a service people actually want to use — time and time again. No bot is meant to do everything, so when you set out to create your own, think of an existing problem that it can fix in a more efficient way.
While there are many types of chatbots, if you’re building one for the first time, you’ll likely want to choose from the following two options: